Some of you are probably waking up this morning to your apology e-mail from Netflix.  After losing 1 million customers due to the recent 60% price increase, CEO Reed Hastings decided to apologize.  The only problem is that the e-mail reads less like apology and more like “you guys just didn’t understand and by the way here’s one more annoying thing for you to deal with”.  After explaining (again) that is makes more business sense to separate streaming and DVD, Hastings then lets you know he is separating them even more — into two different websites!

Qwikster will be the same website and DVD service that everyone is used to.  It is just a new name, and DVD members will go to to access their DVD queues and choose movies.  One improvement we will make at launch is to add a video games upgrade option, similar to our upgrade option for Blu-ray, for those who want to rent Wii, PS3 and Xbox 360 games.    Members have been asking for video games for many years, but now that DVD by mail has its own team, we are finally getting it done.  Other improvements will follow.  A negative of the renaming and separation is that the and websites will not be integrated.

So, here is my problem, since and are not integrated, that means that you will no longer be able to play the queue game with your DVD list.  Under the current system you can list your wanted DVD’s and once they become available on instant they just move over to that queue.  Now you will have to check to see if something went to instant, plus it will still be on your DVD list.  Also this will be two sites that you have to check and update as opposed to one.  I was willing to give Netflix the benefit of the doubt after the price increase (its still a good deal at over twice the price) but now i’m just seeing them make dumb moves.  Convenience was the biggest plus of Netflix for me, easy maintenance of your queue was one of those conveniences, now Netflix has added one more step in your viewing.  I know everyone has an issue with change, but Netflix seems to be making more than most.   What do you all think, are you fine with this cause its still cheap entertainment? or is this the final straw for those of you who hung on through the price increase?


About Sunshine

I am the co-creator of S and E Pop Culture. I currently live and work in Knoxville, TN. I love all things TV and Movies and love to discuss them with anyone who wants to talk! Check out the blog and let me know what you think.

One response »

  1. Devon says:

    Netflix, like many Internet companies, has become a part of our culture. We Google something we don’t know, we Netflix a movie we want to see. The company’s name has developed into a verb! I honestly don’t get this at all; I fail to see who thought this was a good idea. The price increase makes sense considering how much they want to focus on instant streaming; but as you said, Netflix keeps adding layers of complexity and making frivolous moves that only hurt the company.

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